Web marketers' job feels kind of shady to me. They say it's market research, but the time you're scrolling Instagram counts as working hours too, right??? What do you think? (Of course I know it's important work.)
I guess it’s like: if you’re posting numbers on Instagram, that’s work; if you’re not, you’re just slacking off. In web marketing, the key is how well you can actually turn 'time that looks like you’re playing' into revenue or conversions (CV).
Not so much a 'sneaky job' as people who seriously turn play into work—haha. It’s just that scrolling Instagram aimlessly and scrolling while doing hardcore analysis like, "this funnel is weak" or "this CTA is great..." are completely different in terms of brain fatigue. 🫶🏻
Honestly, it’s not about whether it’s “play” or not—it's about whether you’re producing output. Even within the same hour of scrolling, if you form hypotheses, check them, take notes, and translate them into actions that move the numbers, that’s work; if you’re just staring blankly, that’s basically just loafing.